Having push notifications is a great way to create external triggers that make users take a specific action. And the best part is that the more badges users earn, the more they want. Many games use competition against yourself and regularly remind you of your high score.įurthermore, badges are an easy way to recognise users’ accomplishments and improve engagement. Strava is an example of competition between users – the benchmarking against your friends motivates to keep you going. Notifications and leaderboards remind the users what is their progress. Some mobile apps encourage competition between users, and others encourage competition with yourself. Introducing competition can turn something seemingly boring into an engagement app. The opportunity to communicate with people who have the same interest and obsession as you, make you spend more time in the app. For example, PUBG allows players to communicate with their squads, which makes the game more effective and fun.Įven if your app is not a game, or a social app, but a more specific one – like a plant identifier – having a messenger feature is great. One of the key components to add to your app is a communication feature. Swipe left, and you can find a match in no time, and that makes it addictive. Tinder’s success is because they turn something overwhelming – finding a date, to something very non-committal, which can be done while you’re waiting on a line. Most successful games let you win rewards in short periods. The ideal scenario is to build something that allows users to do something meaningful in a tiny amount of time – highly addictive mobile apps do this. Now, knowing that people are into mobile apps for sure, the next thing is to know about the elements that can make an app more addictive, so people use it more often throughout the day. The average person uses their phone at least 100 minutes a day and uses it the most during the morning and night. On average, there are ten apps that we have on our smartphones. Of course, there is not one app that we interact with – many different apps steal our attention – from Instagram to Clash of Clans. We look at our smartphones when we have lunch breaks, when we’re in the WC, and whenever we can. Also, this is usually the last thing we do before we fell asleep. The first thing most of us do when we wake up is to check their phones. Nowadays, our smartphones have become our best friends.
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